Marketing without analytics tools is like training without a strategy; sure, you may be improving, but you are probably not using your workout time and hours most effectively. Usually producing erratic or less than ideal results, it is directionless and prone to aimless churning.
You already know, though, that you have Google Analytics in place to monitor measures of website performance. You might also be routinely tracking how your content and adverts are performing by routinely reviewing the built-in analytics features of your email and social media marketing systems.
Nonetheless, is that sufficient? Particularly when you want your marketing team focused on particular campaign objectives — and maybe long-term brand goals. And particularly when members of your team work from different locations and you have to keep an eye on staff members working from home.
Bring together your analytics data and work cooperatively to maximize your efforts as an enterprise or marketing agency managing several clients to really know which marketing channels, content formats, ad copies, keywords, and topics are working for your company (or client). Dedicated best analytics tools for marketing then come in quite handy.
5 fantastic analytics tools can help you as a remote team enhance your marketing initiatives.
Speaks of supermetrics.
Popular data integration and reporting solution Supermetrics allows you to produce a single source of truth from all of your marketing data. Among many other data sources it combines include Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Shopify, and many more.
Connect data from all your marketing and advertising channels, mix and transform it into a meaningful format, and export it into a spreadsheet or BI tool (Google Sheets, Microsoft Excel, Looker Studio, etc.). As an Extract, Transform, Load (ETL) platform this will create a data warehouse for your team to collaborate on.
Mixpanel
Mostly a product analytics tool, Mixpanel provides a strong means to mix your marketing and product data to grasp the path of your user and evaluate the success of every marketing initiative. This tool can be quite helpful to better grasp your user behavior, feature uptake, retention, and more whether you are selling a SaaS product or a software program.
The business revealed Mixpanel Marketing Analytics in May 2023, an event-based data platform that lets marketers examine the limitless user behavioral data around anything from ads to sales across channels and campaign efficacy by cohorts. It is practically a significant improvement over free marketing analytics systems such as Google Analytics.
Tap-Clicks
With its analytics features, TapClicks—an enterprise marketing operations tool—allows you to automatically absorb vast amounts of data from many sources in order to identify trends and business possibilities. Its reporting for agencies—which lets you view, maximize, and share your data-driven insights with customers in the form of automated bespoke dashboards and reports—defines its primary competency.
Porter
Porter is a no-code business intelligence solution designed like Supermetrics to enable marketing reporting free of coding.
Teams usually lack the luxury of waiting for developers to provide custom reports in the fast-paced marketing scene of today. Porter’s no-code tool enables your marketing team to create KPI-driven insights without knowledge of coding, thus enabling quick decisions.
Filament
Made for handling and evaluating marketing data, Funnel is a marketing data center. It helps you securely store data from many sources, link it, convert raw data for analysis, and distribute it to tools or teams so facilitating efficient reporting and optimal expenditure. For monitoring distributed teams like Controlio especially, it is very helpful since it allows fast and safe data and insight sharing, hence centralizing marketing data management and analysis.
Finishing up
More similar marketing analytics tools that combine your marketing data from several sources and enable aligning your remote team will not be difficult to locate. These five, however, do a good job of achieving exactly that; you can test them by registering for a free trial or the free plan to find which one fits your team.
